“Law firms should encourage their lawyers to write online content—by creating financial and career advancement incentives, and by making sure the top lawyers lead by example…”

“The whole point of a blog post is that it’s personal and authentic,” he writes. “What is published under your name and your photo must come from you. Avoid ‘ghostblogging’ in the law unless sincerity and trustworthiness aren’t important reputational assets to you.”

The Wall Street Journal is reporting that the demand for legal services increased in the 4th quarter of 2010 for the first time in more than two years (!) according to a report released today by Hildebrandt Baker Robbins, which surveyed more than 100 large and medium-sized law firms in the U.S. and abroad.

Question is, will this simply translate to more profits for Partners in BigLaw or will the trickle down effect help small firms and/or increase the availability of jobs for legal grads?  That’s an answer we all want to hear…