Could this be a 15 blog post series with that title?  Yup. 

But I don’t have the time nor the inclination to do that.  So don’t worry, you can all breath that sigh of relief and instead click the title of this post and read the ABA’s Law Practice Management Section’s Law Practice Today Article.  

Now if you’re like me, most of this stuff is rudimentary.  Have your own URL, or multiple… use a Google Profile to make sure you choose the info that people see early in search results for your name… advertise… use Linkedin… etc…, as I see it these are all basics.  But I’m “plugged in”, and many Attorney’s aren’t, so I thought that this article might be helpful to those of you looking to get more out of your web presence.  If you have questions, find me (use my Google profile for instance!) and I’ll help if I can. 

“Law firms should encourage their lawyers to write online content—by creating financial and career advancement incentives, and by making sure the top lawyers lead by example…”

“The whole point of a blog post is that it’s personal and authentic,” he writes. “What is published under your name and your photo must come from you. Avoid ‘ghostblogging’ in the law unless sincerity and trustworthiness aren’t important reputational assets to you.”